Small Marketing Departments CAN Generate Big Results

“Paula and her team took the time to understand what makes our business unique.”
Suzanne Brownlee, Marketing Manager, Ideas Design & Construction Management

Your Inbound Marketing Team

Many business owners are excited about the potential of an inbound marketing strategy. But developing and executing successful inbound marketing requires specialized skill sets that many internal marketing teams may not have.

How can you benefit from improved lead generation and conversion inbound marketing offers without compromising your already strained marketing team?

Inbound marketing campaigns require the expertise of:

High-level marketing and lead generation specialist.
Social media strategist who knows how to engage and monitor your brand effectively.
Search marketing expert who knows SEO, paid search and social media optimization.
Inbound marketing expert experienced in using specialized software such as Hubspot, Salesforce.com and LyrisHQ.
Website designer/developer who knows how to build and manage websites, and work within a CMS system.
Creative copywriter for blogging, social media interaction, web pages and advanced content.
Graphic designer to support all of your inbound marketing sites and campaigns.

The potential of inbound marketing is lucrative and it works best when all of the bases are covered. Business owners are faced with three basic options to implementing their inbound marketing programs.

Option 1 – Do all marketing in-house

It is rare to find more than two of these disciplines rolled into one person, so you are likely to need a 5 or 6 person outbound marketing team to meet the expertise requirements of online marketing. With average salaries ranging from a low of $40,000 to a high of over $100,000 for these positions, the annual salary cost of this team will range from $250,000 to $500,000 per year, not including software or email postage.

Option 2 – Hire several specialized freelancers or agencies, and coordinate everything in-house

You could award small pieces of your inbound marketing program to each individual specialist, and have your current Marketing Director coordinate all of the pieces. Each agency will charge you management fees for the time spent to synchronize their efforts with other partners, over and above any services fees you pay. Budget at least $1500 - $3000 per month (usually more) for each sub-agency on retainer. And plan to hire an inbound marketing coordinator to keep everyone on track, managing timelines, budgets and campaigns in-house.

Expect to work with an average of four distinct agencies — website, search, social and email with a typical annual budget of $150,000, not including software or email postage.

Option 3 – Hire one full-service digital agency that specializes in inbound marketing.

A full-service inbound marketing agency is designed to help organizations that are short on time and internal resources roll out and manage a complete inbound marketing program. A good inbound marketing partner will provide all of the tools, technology and expertise to develop a truly integrated program that makes efficient use of your marketing budget, usually for a fixed monthly fee that is lower than the salary cost of hiring in-house or the overhead of managing several specialized service providers.

The average budget spent on company blogs and social media has nearly doubled in two years.

Ready to Make the Move to Inbound Marketing?

Kinetix Media can help. We work with medium-sized, growth-oriented B2B and B2C clients to develop comprehensive inbound marketing strategies that increase awareness of your brand, attract and engage your target audience, and continuously deliver qualified leads to your Sales team. We call this process Bringing Your Brand to Life, Online.