| 5 Secrets to a Good Viral Campaign I'm frequently asked what makes a good viral campaign. More often, I'm asked how to do a really great viral campaign on a shoestring budget. Even more often, the request is for a cheap viral produced overnight that catches on like GMail on steroids. Once you know the answer to the first question, the next two take care of themselves. So I thought I'd share with you our five secrets to a successful viral campaign...  Continue Reading at Digital Conversations Blog...In-house Email Costs 2x as Much as Outsourced I re-read a terrific article on ClickZ the other day cautioning marketers to make sure they calculated the "True" cost of ownership when developing the business case for in-house email marketing versus outsourced solutions. The rationale in the article still holds true six years down the road - especially in this day when email marketing management is becoming increasingly complex. Continue Reading at Digital Conversations Blog...BCAIM Launches eLetter  The BC Association of Integrated Marketers (BCAIM), BC's professional association for experts in the direct marketing field, turned to Kinetix for help when they decided to add an email newsletter to their member communications toolkit.Kinetix' creative team designed a clean, uncluttered newsletter template that integrates well with BCAIM's other digital communications initiatives. The newsletter design puts key information above the fold, ensuring key value is highlighted in the critical upper left quadrant of the message. At the same time, a dynamic layout allows the association a great deal of flexibility in the quantity of content included in each mailing without any degradation of the message's look and feel. Response to the newsletter has been great. Members are happy to receive regular information from their association in an easy to read, easy to manage format. More of our recent work... |
Ever wondered how many emails are sent each day? Well, we got out our abacus and started counting. Turns out, over 171 billion - yes, billion - emails are sent daily. That breaks down to 2 million email messages every second. The sad news? Around 70% is considered spam.
 Dear Aunt May,Why do all these retail stores ask me for my email address when I buy something? Are they going to spam me? Shopping Diva, Vancouver, BC 
|
JavaScript is a powerful and flexible programming tool, allowing designers to integrate interactivity and responsiveness to web pages. But what's good on a web page isn't necessarily good in email marketing campaigns, and JavaScript is especially bad in HTML emails...
Kinetix Media Communications
#200 - 576 Seymour Street
Vancouver, BC
V6B 3K1