View Web Version
Make sure you receive every issue by adding digitalconversations@kinetix.ca to your safe list.

Kinetix Media Communications
In this issue:
How to Design Email for Lotus Notes
Ask Aunt May: Emails are Falling Flat
Toolbox: 5 Minutes to Improve Clickthrough Rates
Creative Showcase: Mini Donut Invaders
| Subscribe | Digital Conversations Blog | Contact | Kinetix Media
How to Design Email for Lotus Notes
If you're a B2B marketer, you've almost certainly run smack into the brick wall of Lotus Notes. Many larger businesses continue to use older versions of Lotus Notes (older than R5) within their enterprise email platform - and that can make life very interesting for email marketers.

What's the problem with older versions of Lotus Notes? Simply put, the Domino server used in a Lotus Notes environment tends to reformat HTML before passing it through to your readers and the results can be disastrous. The specific issues depend on the configuration...

Continue Reading at Digital Conversations Blog...

FactoidHTML dominates emails -- Research shows that more than 97% of consumers read HTML emails with only 3% receiving only text messages.
- Jupiter Research

Mini Donut Invaders
Mini Donut Invaders ScreenshotThe PNE challenged Kinetix to come up with a contest that had strong viral potential, captured the essence of the Fair at the PNE and continued the strong list growth achieved in 2005's Aloha Hawaii contest. Our solution? Mini Donut Invaders.

Mini Donut Invaders is a flash-based game that ties a classic Fair treat (the mini donut) with a classic video game (Space Invaders) with modern technology. So far, the game's retro flair and nostalgic appeal have been a hit with subscribers.

Visitors to the microsite at www.minidonutinvaders.com are invited to enter a grand prize draw for airfare for two to Palm Springs. Play the game and share your high score with friends to earn extra entries in the grand prize draw. Or simply play the game for fun.

Early bird entries were also given a chance to win one of 50 instant prizes, including fair gate and extreme ride passes, when they entered the contest before the opening day of The Fair.

Check it out at www.minidonutinvaders.com and while you're there, why not enter the grand prize draw?

More of our recent work...

Ask Aunt May
Dear Aunt May,
Lately, my email newsletter seems - well - flat. And my readers aren't responding to sales offers the way they used to. I don't understand it! What can I do to rekindle the spark in our relationship?

High Expectations,
North Vancouver, BC

More


Kinetix Toolkit
Improve Clickthroughs
Tookbox How much attention do you pay to the alt tags in your HTML code? Many email designers either omit them altogether or insert the file name. But with the move to disabling graphics in preview mode, alt tags have become a critical strategic tool to increase response to your email messages.

More


Kinetix Media Communications
#200 - 576 Seymour Street
Vancouver, BC
V6B 3K1
services | speaking | portfolio | blog | client login | contact | © Kinetix Media Communications 2006


To unsubscribe, click here