| How to Design Email for Lotus Notes If you're a B2B marketer, you've almost certainly run smack into the brick wall of Lotus Notes. Many larger businesses continue to use older versions of Lotus Notes (older than R5) within their enterprise email platform - and that can make life very interesting for email marketers. What's the problem with older versions of Lotus Notes? Simply put, the Domino server used in a Lotus Notes environment tends to reformat HTML before passing it through to your readers and the results can be disastrous. The specific issues depend on the configuration...  Continue Reading at Digital Conversations Blog...
Mini Donut Invaders  The PNE challenged Kinetix to come up with a contest that had strong viral potential, captured the essence of the Fair at the PNE and continued the strong list growth achieved in 2005's Aloha Hawaii contest. Our solution? Mini Donut Invaders.Mini Donut Invaders is a flash-based game that ties a classic Fair treat (the mini donut) with a classic video game (Space Invaders) with modern technology. So far, the game's retro flair and nostalgic appeal have been a hit with subscribers. Visitors to the microsite at www.minidonutinvaders.com are invited to enter a grand prize draw for airfare for two to Palm Springs. Play the game and share your high score with friends to earn extra entries in the grand prize draw. Or simply play the game for fun. Early bird entries were also given a chance to win one of 50 instant prizes, including fair gate and extreme ride passes, when they entered the contest before the opening day of The Fair. Check it out at www.minidonutinvaders.com and while you're there, why not enter the grand prize draw? More of our recent work... |
HTML dominates emails -- Research shows that more than 97% of consumers read HTML emails with only 3% receiving only text messages.
Dear Aunt May,
How much attention do you pay to the alt tags in your HTML code? Many email designers either omit them
altogether or insert the file name. But with the move to disabling graphics in preview mode, alt tags
have become a critical strategic tool to increase response to your email messages.
Kinetix Media Communications
#200 - 576 Seymour Street
Vancouver, BC
V6B 3K1