Kinetix Media Communications
In this issue:
Ramp Up Your Email For the Holiday Season
Ask Aunt May: What's Up With My Open Rates?
Toolbox: Web Design vs. Email Design
Creative Showcase: The PNE Gets Spookafied
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Ramp Up Your Email For the Holiday Season

Christmas shopping season seems to start a little earlier every single year. This weekend I popped into the local grocery to stock up on Halloween goodies and had to make my way around Christmas ornaments and decorations to find them!

As email marketers, the constant encroaching of one holiday on another poses some unique challenges.

Email is an immediate medium - the keyword here is relevancy. And messages about Christmas simply are not relevant on October 23rd. Not in my inbox at least! So what's the secret to successful Holiday email campaigns?



Email Marketing Newsletter Factoid:
We have observed that 98% of email that is opened that we send out is opened within the first 48 hours.


Creative Showcase: The PNE Gets Spookafied
Win a Coke Prize Pack!

The PNE gets spookafied this month, in ramping up for Fright Nights the team at Kinetix reskinned their template and built this scary contest.

You can enter the contest and Win A Free Coke Prize pack which includes 2 One-Day Adult Ski Passes for Whistler/Blackcomb, 4 Coke Blak T-Shirts, and 2 cases of Coke Blak. Once you've entered the contest, you can earn Extra Entries by telling your friends.

Have a Happy Halloween!



Recently Posted at DigitalConversations.net:
20 Questions to Ask When Evaluating an Email Marketing Agency

Thinking about outsourcing your email program or not quite happy with your current provider? What exactly goes into sending mass commercial emails anyways? Read these articles and you will be armed with 20 Questions to ask your provider to see if they measure up.

Part 1: Design and Agency


Part 2: Technology

Part 3: Spam and Deliverability


Part 4: Reporting

Ask Aunt May
Dear Aunt May,
Sometimes I get 30% open rates and sometimes they are only 10%. What's up with my open rates?

Signed,
Split Personality

More


Kinetix Toolkit
The 5 Big Differences between Web and Email Design
Tookbox Though email design is very similar to web design there are some key differneces you should be aware of before copying and pasting your web templates into an email broadcasting tool.

This article outlines 5 of the most important to keep in mind.

More


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