BCAA | Monthly eLetter
BCAA needed a cost-effective way to communicate regularly with members and prospective members about the various services, offerings and updates at BCAA. Our team developed a comprehensive enewsletter program that uses personalization and dynamic content insertion to deliver truly customized messages to each individual subscriber.
Average open rate approaches 50% with some campaigns achieving even higher response
Advanced use of A/B split testing and delivery throttling helps maximize campaign responsiveness and manage call-centre inquiries and web site traffic resulting from each mailing. Kinetix production experts work with the BCAA team to ensure that email creative, while consistent with the overall site look and feel, remains compatible with multiple email browsers and continues to provide a good user experience, even when subscribers view the mailing with images disabled. |