BCAA | Travel FlashBCAA wanted to leverage their investment in email to deliver highly targeted travel offers via email. Our team deployed a series of short, flash presentations promoting a cruise vacation and encouraging subscribers to contact their BCAA travel representative for more information.
The result? A click-through rate that exceeded 41%!
The offer was emailed only to those subscribers who had indicated travel preferences consistent with the cruise vacation offer. And each subscriber was sent a version of the offer designed to highlight the activities most appealing to them, based on information they had provided to BCAA. The final call to action was also carefully written to appeal to the preferences of the individual viewer. The result? Open and clickthrough rates that far exceeded industry benchmarks and a highly successful viral forwarding campaign that had subscribers telling their friends to "Just sit back with the speakers turned up and enjoy" |