PNE | Hawaii Contest
The Pacific National Exhibition had experienced strong results from their email marketing efforts and wanted to achieve significant growth in the size of their list. Timelines were extremely tight - for maximum impact, the contest needed to be live in well advance of the annual fair, less than six weeks away!
The result? An astounding 97% increase in list size over a five-week period. Our team conceived a unique, email-driven, instant prizing contest combined with a grand prize draw for two tickets to Hawaii. Contest entrants received an instant prize ticket via email, containing a unique prize code. Clicking on the ticket within the email message immediately revealed whether they were winners and providing details on how to pick up the prize. The system also generated an automatic notification to the PNE of the prize winner's information for fulfillment purposes. A strong viral marketing component rewarded entrants for sharing the contest with friends by providing additional entries in the grand prize draw. The result? An astounding 97% increase in list size over a five-week period. |