Podcasting - The Internet's Hottest Media Channel

The Diffusion Group projects podcast listeners to reach 57 million.
Podcasting is the newest, hottest media channel to hit your target market in years. A podcast makes your business come alive in a way not possible in print or web, and much more economically than traditional television and radio broadcasting or advertising.

Podcasts are radio-style shows delivered over the Internet and downloaded directly onto your customers' computers and portable devices. They may be audio-only or full digital video productions. And podcasts can be played back on any computer or portable device containing the appropriate software, including an iPod and many digital media players and PDA's.

Permission-based Marketing on Steroids

Essentially an audio or video file wrapped in an RSS feed, podcasts allow your customers and prospects to subscribe in much the same way as they opt-in to receive your email newsletter or keep up-to-date with new posts on your blog. You gain all of the advantages of an engaged, responsive, audience that has opted-in to receive your broadcast PLUS the engagement and communication power of video and audio.

Captivate Their Emotions

29% of iPod owners listen to podcasts.
Web-based video and audio are powerful tools for educating and entertaining customers and prospects. Let us work with you to develop a podcasting strategy that fits your marketing needs and budget.

We'll take care of all the details - including script development, production management and hosting. Our development team of experienced television production professionals will ensure that your podcasts are a polished reflection on your brand.