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Conversation involves two major skills - speaking and listening. This truth is even more profound on the Internet! Your customers are telling you what they need every day. Are you listening? Don't let your campaigns be reduced to a cacophony of clickthroughs, open rates and page hits. Learn how to silence the noise and hear the whispers of insight in this dynamic and engaging presentation by eBusiness marketing expert, Paula Skaper. Experience. Expertise.President and General Manager of Kinetix Media Communications, Paula Skaper is an ebusiness expert with over 15 years of ebusiness marketing and media experience. She is an instructor of e-Commerce at BCIT, current President of the IIMA (International Internet Marketing Association), an active member of both the BCAIM and the Vancouver Board of Trade, and regularly writes and speaks on issues surrounding every aspect of eMarketing. Paula is also the editor of Digital Conversations.Prior to starting Kinetix in January 2000, Paula held senior management positions with various media and consulting firms, implementing successful ecommerce, emarketing and web analytics strategies for a diverse array of clients including HSBC Bank USA, London Drugs, ACCPAC International and MDSI Mobile Data Solutions. |